One of the ongoing challenges that we face as Product Managers is that we’re primarily charged with predicting customer and user behavior. We’re constantly asked to come up with new ideas, new features, and new designs that we “know” will delight our users, or at the very least satisfy them. But the fact is, predicting human behavior is incredibly difficult — there are many thousands of people who have spent hundreds of years trying to figure out why people do what they do (they’re called psychologists, sociologists, and anthropologists), and we’re still making educated guesses at best. So, what are some of the challenges that we face?
Five New Resolutions for PMs in 2017
A couple years ago, shortly after I launched the blog, I posted my first New Year’s Resolutions for Product Managers, which was a big hit. Somehow it slipped my mind to update it for 2016, but here I am with an update as we roll into the new year…one as full of uncertainties as it is full of opportunities! Without further ado, here are five new resolutions for Product Managers moving into 2017…
“Humans Are Hard…”
Never have I heard a better description of the challenge that faces Product Managers than a quote that I overheard at this year’s ProductCamp Seattle — “Humans are hard…” spoken by none other than my fellow General Assembly Product Management instructor Tricia Cervenan, as part of a panel discussion. Those simple words struck a chord with me, as it made me think about all of the different ways in which we as Product Managers attempt to understand, document, and predict human behavior. Every single day I can come up with some variation on the idea that “humans are hard” impacts us in some way. [Read more…]
What Can a PM Learn From Gaming?
While Product Management might be my career of choice, my primary hobby of choice has to be gaming. I’ve been playing games in one form or another for as long as I can remember — tabletop games, video games, role-playing games…you name it, I’ve played some permutation of it in my life. As I’ve grown older and more experienced, though, I’ve begun to see the benefits that come to people who play such games on a regular basis. The best games, after all, are based in some fundamental way on reality — and the lessons that we learn from gaming can easily translate into skills, knowledge, and talents that you can use in your everyday life as a Product Manager…
Note: The links below go to Steam where the game is available online or Amazon for the board games mentioned; The Clever PM makes no commission on any purchases through these links.
What Does an Agile Culture Look Like?
A common question posed to Product Managers in organizations interested in or transitioning into Agile is, “How do we know that we’re Agile?” Because agility is a cultural value, there’s no pre-determined checklist of things that one can step through and certify your company as 100% Organic Agile. There are, however, indicators that we look at to determine whether or not the company, a team, or even an individual, is thinking and acting in an Agile way. Here are a few key indicators that you can use to weigh your assessment of how agile you, your team, or your company are…
Just Because You’re Delighted by Your Product Doesn’t Mean Your Users Are!
There are a lot of potential pitfalls that threaten our success as Product Manager — but by far the worst, in my opinion, is falling too much in love with your own ideas, whether those are problems, solutions, or even assumptions about the market and our customers. While I think they take it a bit to the extreme, Pragmatic Marketing does have a point when they say, “Your opinions, while interesting, are irrelevant.” It’s in our nature to make assumptions and inferences from what we see going on around us — to create plans in the face of uncertainty and to identify potential opportunities that others are missing. But we do so at the very real danger of drinking our own product’s Kool-Aid and thinking that we have the one true solution and the one truth in the market. But in reality, that’s never the truth, and we need to check ourselves every single day against this danger.
What to Do When It’s All Falling Apart
As Product Managers, we’re often right on the front lines when things start to go sideways — when the demo fails in the middle of a big customer presentation, when the Ops team can’t deploy the “fully-tested” and “ready for production” release, or when your customer acquisition and retention numbers start to dip. But rarely do we really talk about or adequately prepare ourselves for how to properly deal with these kinds of situations — the best Product Managers I’ve known have been optimistic and pragmatic, but when emotions are hot and fires are burning, how can we effectively jump in with productive direction and effective problem-solving skills? Here are some ideas…