I find it entertaining when people talk about how Agile and Lean and Kanban are all relatively new, untested, and revolutionary concepts. That’s because they’re none of those things — they’re simply descendants of ideas and concepts that have existed in manufacturing contexts for a half-century or more, just pitched in a different way, at a different time, to a different audience. What we talk about now is just an evolutionary adoption of principles of line production that were brought into being by W. E. Deming and his contemporaries at the end of World War II — the concepts of identifying and reducing waste, focusing on just-in-time stock-keeping, and narrowly focused on doing only the work needed to move a product to the next step of the line. Even the empowerment of individuals and teams owes a great bit of gratitude to the Toyota Production System and it’s focus on granting every line worker the power to stop the entire process if there was something wrong or something to improve upon. I think that it’s past time that we not only acknowledged this history but embraced it — and leveraged the long history of success in that domain over into our own work.
When most people talk about “vision” they’re evoking a concept of long-term planning, setting big and brash goals that you might or might not achieve, but which set a “north star” by which you can plot the course of your product and company. And while that’s an extremely valuable use of the term, I’ve recently been thinking that having a “vision” doesn’t always have to be a 5-year plan, but can be a 5-minute plan and be equally effective. In recent discussions with some fellow product managers, I’ve come to believe that we actually do use shorter-term visions regularly, but we talk about it in a variety of different terms. And when we do, we provide a similar “north star” effect to the people with whom we work on a daily basis — we allow them to chart the course to do more than they might have if we just told them what to do, and not where to go.
As Product Managers, we’re called on a lot to weigh in on questions, considerations, and issues related to our market, our customers, and our products. And we’re often pressured to provide opinions either with or without sufficient data to feel entirely comfortable about drawing conclusions that we know people will rely on and act on — regardless of how carefully we couch our words. It’s par for the course, to some extent, but the more prevalent such requests become, the more we might begin to lose sight of the hazards of engaging in such speculation, and start to leap to our own conclusions without doing our due diligence, even when we do have the time to do so. After all, if we’re truly experts on our market, customers, and products, then we have license to make such gut decisions and skimp on the data collection. WRONG. Part of our job, indeed our necessary role in the organization, is to push for truly data-guided and data-driven decisions — especially when the conclusion isn’t crystal clear (and often when it is). We need to be comfortable stopping the train, or at least slowing it a bit, to do some basic fact-checking before we make decisions that can literally affect the lives and livelihoods of our team members. We owe it to them, and to ourselves, to understand when we’re stepping out of our “known knowns” and into the territory of “known unknowns” (to blithely steal a classic from Donald Rumsfeld).
One of Amazon’s prized leadership principles is “Be right, a lot.” And we should certainly strive for that as Product Managers, no matter what company we work for, or what product we’re working on. But there’s a corollary to that statement that’s equally important — that you’re not going to be right all the time. And that’s a good thing, believe it or not. Making mistakes is part of the game that we play on a daily basis, and it’s only through making these mistakes that we learn, we grow, and we understand that we’re willing to take the chances needed to truly innovate! If you’re not wrong at least part of the time, you’re either a certifiable genius who outranks even the Elon Musks and Bill Gates of the world — or you’re not truly taking chances.
A few weeks ago, I was perusing Quora as I often do, and came across a really great and insightful answer describing the differences between a “good” and “bad” roadmap by Greg Hartrell. The answer was so good that I couldn’t help but reach out him, and invite him to share some of his insights here on my blog. Here’s a bit about Greg in his own words…
Greg Hartrell is a product leader with a 15 year history helping large teams build high performing software products and businesses. At Google, he heads product for Google Play Books and previously led the creation of their mobile game services. Before that, he was VP of Product Development at Capcom/Beeline, and a product leader for 8 years at Microsoft for Xbox Live/360 and Windows.
One of the many challenges that Product Managers face in trying to move organizations toward a more agile approach to product development is that some stakeholders simply don’t see the value in the shift. They believe that, since their way has worked for them for so long that there’s no need to change — after all, it can’t be broken if it works, right? But the simple fact is, the bad old ways of product development are dying, as markets and customers move faster and have more options available to them to solve their problems every single day. There’s not a single industry that isn’t facing high-investment newcomers who are able to move fast and adjust — and leave they’re slow-moving, waterfall-based competition in the dust.
A couple years ago I ran across a blog post by Paul Jackson where he mentioned in passing the idea of a tension between “default ship” cultures in relation to corporations versus startups. For some reason, those two ends of a spectrum have stuck with me ever since, and after struggling with some culture change in my day-to-day job recently, I thought that it was an interesting subject that deserved a little more attention and dissection. Because, even though Paul positioned it as a startup v. corporate culture issue, my feeling is that it goes much deeper than that and is a topic that every Product Manager should be aware of and have their eyes out for — you never know when the “default delay” police will come knocking on your product’s door…