Tag: Do’s

Product Management

Measure What Matters

Many people are aware of the famous quote from Peter Drucker, “What gets measured, gets managed.”  But what people don’t often consider is that what’s being measured and managed might actually not matter at all at the end of the day.  When we measure things that don’t actually drive us to improve, we’re just acting like a […]

Product Management

The Dangerous Myth of “Consensus”

As Product Managers, we’re often involved in making decisions and driving others to decisions that need to be made — sometimes dragging them kicking and screaming toward the future.  And in doing so, there’s often an undercurrent of “reaching consensus” that runs through discussions and permeates meetings comprised of varying people with a wide breadth […]

Product Management

PM 101 – Working With Service Teams

It’s been awhile since I’ve posted one of my “PM 101” articles, so I figured with 2017 just kicking off now is as good a time as ever!  Past articles have focused on marketing, sales, and design teams, but this time I want to focus on service teams.  These types of teams are your integration specialists, […]

Product Management

The Challenges of Predicting Future Behavior

One of the ongoing challenges that we face as Product Managers is that we’re primarily charged with predicting customer and user behavior.  We’re constantly asked to come up with new ideas, new features, and new designs that we “know” will delight our users, or at the very least satisfy them.  But the fact is, predicting human […]

Product Management

Five New Resolutions for PMs in 2017

A couple years ago, shortly after I launched the blog, I posted my first New Year’s Resolutions for Product Managers, which was a big hit.  Somehow it slipped my mind to update it for 2016, but here I am with an update as we roll into the new year…one as full of uncertainties as it […]

Product Management

Five Questions to Ask in Any Product Management Interview

At some point in every interview that you have, the people on the other side of the table will inevitably pose the ultimate question to you: “So, do you have any questions for us?”  There are hundreds of guides out there that list out the kinds of questions that you should ask in general, but due […]

Product Management

Clarity Drives Success

I’m often asked what I think makes a successful Product Manager, and after giving it some thought, I’ve narrowed it down to one key factor: Clarity.  When applied to our daily jobs, this can mean any number of things: clarity of communication, clarity of purpose, driving discussions to clarity, or even insisting on clarity from […]

Product Management

How to Actually Get in Front of Customers

One of the most fundamental requirements to be a great Product Manager is getting outside the four walls of your office and engaging with your market, your prospects, and your customers directly.  Unfortunately, in all too many companies, this is more difficult than it should be, if not utterly impossible.  This is usually blamed on […]

Product Management

Solving the Mystery of Latent Customer Needs

The single most powerful tool that Product Managers have to make products that amaze and delight their users is to figure out what problems their customers have that they don’t even realize are causing them pain.  Most people didn’t understand the benefits of 1,000 songs in their pocket when Apple first introduced the iPod back in […]

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