Roadmaps are a pretty popular topic whenever Product Managers congregate — whether that’s online or at events like ProductCamp. It’s also one of the things that new Product Managers or Product Managers moving into a new role in an organization often struggle with. It doesn’t help matters that different companies, different execs, and even different product managers can often have entirely different opinions about what a roadmap is, what it looks like, and what it’s supposed to be used for.
But the Clever PM has never been one to shy away from a challenge or from a controversial issue — so let’s take a closer look at exactly what product roadmaps are, why they’re important, and what you should probably include (or exclude!) from yours.