I invited several of my friends in the product management, marketing, and strategic consulting fields to provide a little guest content to mix things up here on the Clever PM blog. Today’s installment comes from my long-time friend and current growth hacking specialist Jason Pedwell, who blogs on his own website, LiftDad.com. He’s here today to talk to us about why your customers don’t actually care about your features…
Now, I’m not suggesting that you could sell someone a car without the steering wheel, but nobody cares about it – a steering wheel is table stakes to enter the game of building a car. All cars have a steering wheel, so it is expected.
There is something intangible customers care about, but it’s not about having the most or best features.