There comes a time in every PM’s life (perhaps even daily) when someone will ask you a question that you honestly do not know the answer to. This question might be about the product, the process, the customer, future plans, or something else business related. And, all too often, we either wind up dodging the question, redirecting the conversation, or even just making something up on the fly that sounds reasonable and is probably right, but that we’re not really certain of.
The truth is, however, that it’s entirely okay to say, “I don’t know.”