Product Management is a hot role in the current market, partly because there are companies realizing the importance of the role, and partly because everyone seems to think that they can do the job. Without opining on either of those driving forces, in my experience there are three key things that any candidate can do to optimize their chances of actually snatching a Product Management role: assessing your skills, positioning your experiences, and pitching yourself effectively. If you can master these three key components, you’ll be best positioned to take your next role in Product Management — no matter where you’re coming from.
It’s far too common in the world of Product Management for us to wind up being narrowly focused on the actual product development cycle – define, build, measure, repeat. But there’s far more to building, launching, and maintaining a successful product than just what goes on between Product Management and Development. The best and most successful Product Managers try to look at the “whole product” and not just one small (though essential) part like the development process. To get the whole picture, we need our eyes, ears, and fingers on the pulse of all the activities that go on around the product — development, sure, but also marketing, sales, support, implementation, services, and anything else that might be considered “product-adjacent”.
I’m often asked by in both formal and informal discussions whether I think that Product Managers are stuck in whatever industry they start in, and if not how to break into a new one. And through all the years of having these discussions I’ve determined that the vast majority of the skills that make someone a great Product Manager are entirely portable between companies, products, and industries. You can learn a new product pretty easily, assuming that you have an organization with a good onboarding process. You can learn the market pretty quickly, assuming that the company has some internal experts already there to learn from. And you can learn the politics of the organization by just paying a small iota of attention in your first 30-60 days in the organization. None of those things are directly determinative of success as a Product Manager — what is determinative is the soft skills that you bring along with you, your approaches to problem solving and consensus-building. To that end, here are three key skills that any Product Manager should leverage no matter where they are and no matter where they want to go.
As an active member of the Seattle community of Product Managers, I’ve been fortunate enough to find many opportunities to engage with fellow Product Managers as well as those looking to make a break into the role. Between my work with General Assembly as a part-time instructor, my volunteer efforts as a board member of our local Pacific Northwest Product Management Community, or my presentations at ProductCamp every year, I enjoy sharing my knowledge and experience with those who seek different perspectives on old problems or just want to hear a good old war story. The fact is, we all have something to impart on those around us, and we should take any opportunity we can to share with those around us.
During this year’s ProductCamp Seattle, I sat in on a great presentation by Dave Manningsmith where he discussed several dysfunctions of the daily standup ceremony (or “ritual” as he referred to it) that so many of us participate in on a daily basis. And it really made me think a lot about just how badly so many of us actually do in our standups — whether it’s because we’re used to status reporting in authoritarian cultures, because we’re really just teams in name only but still executing as individuals, or (most likely) because the organization has never really taken the time to understand why we do standups, so they don’t even understand that they might be doing them wrong. Here are some common anti-patterns and resolutions that will help you ensure that you’re at least closer to doing a standup “right” in the future…