While Product Managers have a great many tools in their belt to use when working internally with stakeholders or externally with customers, there’s one tool that seems to elude so many of us. That tool is silence. When you’re talking with someone and trying to get them to say what’s really on their mind, what’s underlying the things that they’re telling you overtly, silence can be one of your best tools for figuring out what they’re really thinking, what problems they really have, and what’s really motivating them. Silence can be an amazing tool when used properly and in the right circumstance — it essentially forces the other person to fill in the gaps of conversation, and when they do it’s usually with something that comes from the subliminal thought processes rather than the conscious ones. In my constant effort to empower Product Managers everywhere, here are some thoughts on using silence effectively…
Stakeholders: Overcoming Passive Resistance
A recurring challenge that many Product Managers face is coping with stakeholders who attempt to block our efforts, either covertly or overtly. Sometimes these situations arise due to simple miscommunication, but other times they’re power plays, the results of internal politics, or even caused by grudges held from previous slights — real or imagined. To excel in Product Management, one must not only deal with these blockades as they arise, but you need to predict when, where, and how they’re likely to come up so that you can head them off before they even become an issue. To do that, though, we have to try to figure out what the most common reasons are for stakeholders to actively or passively interfere — and that’s what the Clever PM is here to share with you. In this first installment I’m going to focus on overcoming passive resistance, and we’ll address more active resistance in a future piece.
How to “Level Up” Your Product Management Skillset
A common theme in online discussions and forums around Product Management lies in how to level up our skills and be a better Product Manager. While there are a lot of different options available, just as there are as many different aspects of Product Management to focus on, there are some very specific areas that any given Product Manager can assess themselves in and decide what next steps they want to take to become a better Product Manager.
How Accepting Uncertainty Drives Successful Teams
If you’ve been reading this blog for awhile, you’ve probably noticed that accepting uncertainty is a a recurring theme when it comes to Agile and agility. While it’s never stated outright as a “value” in either the Agile Manifesto or the Twelve Principles of Agile, the concept itself underlies many of the points made in those documents. In my opinion, it’s the primary cultural distinction between organizations that still cling to the old, outdated “waterfall” approaches. Waterfall creates a false sense of security by defining everything possible up-front. Agile accepts that we don’t always know everything, and that new information will not only be discovered, but might alter the path. Here are a few specific reasons why accepting uncertainty is essential for teams to be successful.
Manage to Data, Not Guesswork
There are a great many different corporate cultures to be found in the world, but one consistency among far too many of them is decision-making processes that rely more on gut-level instinct and whomever yells the loudest rather than on hard data. For some companies, this has served the CEO well — a small, nimble startup can’t always waste time doing detailed validation or data-gathering in a “stop moving forward and you’ll die” environment. In other companies, it’s become the de facto standard due to strong personalities who may prefer authoritarian leadership styles over more democratic and empowering styles. Regardless of the reason, though — companies like this eventually wind up struggling because they make the wrong choice one time too many, based on the leaderships “market instinct”. And it’s our job as Product Managers to shepherd these companies into a more modern-day, data- and hypothesis-driven approach. Here are three major reasons why data-driven management is far more effective than management by gut or personality.
Don’t Reward Behavior You Don’t Want!
One of the more common challenges that growing companies face is balancing the needs and goals of the company with the needs and goals of its employees. And, unfortunately, all too often decisions are made with a business perspective that don’t take into account the potential effects on the personnel side of the equation. The simple fact is, people will do what we incent them to do and what we reward them for far more often than they will do what we want them to do, if there is any misalignment between the two. This applies across the business — from high-level executives to entry-level employees, and even out to our products — how we position, package, and price our products can often drastically affect how people will perceive and use the product.
While people always seem to nod their heads when you tell them this, it’s rather insane to realize just how often we create competition between these two things. Here are some things to consider when you’re trying to figure out how to get people to do what you want, or why they’re not doing what you expected.
Why is Change So Damn Hard!?
One of the primary things that Product Managers are constantly working on is change — changing the way people view our customers, changing the way our customers view our product, changing the culture of our company to be more agile, changing peoples’ minds about what’s important and what’s not…the list goes on and on. And, not surprisingly, nearly every Product Manager eventually comes to the realization that change is hard. I mean really, really hard. And sometimes it seems like even the smallest changes are the hardest to get people to commit to and deliver on a regular basis. So why is change so hard? Here are a few of the common reasons…