When most people talk about “vision” they’re evoking a concept of long-term planning, setting big and brash goals that you might or might not achieve, but which set a “north star” by which you can plot the course of your product and company. And while that’s an extremely valuable use of the term, I’ve recently been thinking that having a “vision” doesn’t always have to be a 5-year plan, but can be a 5-minute plan and be equally effective. In recent discussions with some fellow product managers, I’ve come to believe that we actually do use shorter-term visions regularly, but we talk about it in a variety of different terms. And when we do, we provide a similar “north star” effect to the people with whom we work on a daily basis — we allow them to chart the course to do more than they might have if we just told them what to do, and not where to go.
Let’s face it, technical debt is something that every Product Manager has to deal with on a constant basis — whether it’s making snap decisions that unblock your team so that they can keep working, short-cutting an ideal architectural solution because you have time-to-market pressures, or deciding to put off working on bugs found after a story’s been closed. While the common wisdom may be that you should never take on technical debt, the real world intrudes on such a fantasy each and every day, and if we don’t want to wind up in a death march that never sees the light of day, sometimes we have to make the choice to sacrifice some long-term stability in exchange for short-term gains. But how do you determine when there’s too much technical debt, or when the specific item of debt is too much to bear? That’s what we’re going to discuss today…
As Product Managers, we’re often deeply and intimately involved in the processes that our companies use in their everyday business. Issue tracking systems, customer feedback systems, email and IM systems — there’s a neverending list of tools that we use on a daily basis to further our own (and others’) professional productivity. Having such a laser focus on the things that we do at work sometimes means that we forget that some of these very same tools (or tools like them) can be used to help ourselves on a daily basis in our personal lives. As I’ve taken on this blog, and written paid posts for other companies, I’ve come to value several tools for both professional and personal productivity that I thought it would be fun to share.
One of the things that I love about the Product Management community here in Seattle is how close-knit we are, so when I reached out to Tricia Cervenan, a fellow Product Manager and General Assembly instructor, for her thoughts on the industry, the role, and what it means to her, I was not disappointed. I met Tricia a few years back at a panel discussion for General Assembly’s and have worked closely with her during our classes to help mold and modify the curriculum to best fit the needs of our students. I’m happy to have her as a returning judge for each of my courses, and more happy to mark her among my very close colleagues in the business!
In her own words:
Tricia Cervenan is a product manager at L4 Digital and part-time instructor at General Assembly. She has shipped over 15 digital products and is most proud of the teams she’s help to build while doing so. Tricia is a co-organizer for App Camp for Girls Seattle where she teaches 8th and 9th grade girls confidence and coding while taking them through the process of building iOS apps in a week. When she’s not building software or working with those new to the industry, Tricia finds joy in long distance cycling, world travel and a good cup of coffee.
There are a lot of different hats we wear as Product Managers, which means that there are a great many opportunities for us to do the right thing, at the right time, for the right people. But the inverse of that is also true — by virtue of wearing so many hats, there are a lot of opportunities for us to do the wrong thing, at the wrong time, for the wrong people. These anti-patterns have a tendency to sneak up on us and bite us when we’re least expecting it, and therefore least prepared for them. But by being aware of them, we can keep our eyes open and try to avoid them if we spy them sneaking up on us in our rear-view mirror. This is far from an exhaustive list, but I’ve compiled five mistakes that Product Managers often make that set us up for almost inevitable failure.
A recurring challenge that many Product Managers face is coping with stakeholders who attempt to block our efforts, either covertly or overtly. Sometimes these situations arise due to simple miscommunication, but other times they’re power plays, the results of internal politics, or even caused by grudges held from previous slights — real or imagined. To excel in Product Management, one must not only deal with these blockades as they arise, but you need to predict when, where, and how they’re likely to come up so that you can head them off before they even become an issue. To do that, though, we have to try to figure out what the most common reasons are for stakeholders to actively or passively interfere — and that’s what the Clever PM is here to share with you. In this first installment I’m going to focus on overcoming passive resistance, and we’ll address more active resistance in a future piece.
For the second installment of my “10 Questions With…” I reached out to one of my mentors in the PM/Consulting space, Rich Mironov. I met Rich many years ago at ProductCamp Seattle, where he was giving a presentation about the struggles and challenges of the role that really spoke deeply to me and where I was in my career. Over the years, when he’s passed through town I’ve tried to maintain a connection, bouncing ideas off of him and mining his depths of experience for pearls of wisdom to help me grow as a Product Manager. I’m happy to present his 10 questions here, and for those of you who don’t know him, here’s a quick bio:
Rich is a 30-year product management veteran based in San Francisco. He’s an unrepentant blogger at www.mironov.com, author of The Art of Product Management, and coach/consultant to product management teams and startup executives. On occasion, he parachutes into software companies as interim VP Products. He thinks a lot about the strategic and organizational challenges of running product management teams.