This post comes courtesy of a direct request from one of my supporters over at Patreon, who asked me if I could give them a 10,000 foot-level overview of the Product Lifecycle from ideation to delivery. While nothing here should be terribly earth-shattering or world-changing, I think it’s important for us as Product Managers to stop on occasion and think about how things should work for us from the point of an idea to the days supporting a thriving product. So here’s my personal take on the subject — as always, if you have thoughts or comments, feel free to drop them here or hit me up on Twitter!
As an active member of the Seattle community of Product Managers, I’ve been fortunate enough to find many opportunities to engage with fellow Product Managers as well as those looking to make a break into the role. Between my work with General Assembly as a part-time instructor, my volunteer efforts as a board member of our local Pacific Northwest Product Management Community, or my presentations at ProductCamp every year, I enjoy sharing my knowledge and experience with those who seek different perspectives on old problems or just want to hear a good old war story. The fact is, we all have something to impart on those around us, and we should take any opportunity we can to share with those around us.
I’m excited to kick off the new year with a new installment of my ongoing “10 Questions” series, surveying leaders in the Product Management world for their thoughts on the fundamentals of Product Management as well as questions related to their specific areas of expertise. For this January’s article, I reached out to Teresa Torres who is an amazing product discovery coach working out of Portland, Oregon — just a few hours south of me. She’s also the primary author of an amazing product blog at ProductTalk.org. I’ll let Teresa introduce herself to you in her own words:
Teresa is a product discovery coach who helps teams gain valuable insights from their customer interviews, run effective product experiments, and drive product outcomes that create value for their customers and their businesses. She teaches teams how to connect the dots between their research activities and their product decisions, inspiring confidence that they are on the right track. Recent clients include Allstate, Capital One, The Guardian, and Snagajob.
Before becoming a coach, Teresa spent the majority of her career leading product and design teams at early-stage internet companies. Most recently, Teresa was VP of Products at AfterCollege, an Internet startup that helps college students find their first job. She was CEO of Affinity Circles, an online community provider for university alumni associations and a social recruiting service used by Fortune 500 companies. She also held product and design roles at Become.com and HighWire Press.
Teresa has a BS in Symbolic Systems from Stanford University and an MS in Learning and Organizational Change from Northwestern University.
And, without further ado, Teresa’s 10 Questions:
One of the most important part of our jobs as Product Managers is setting goals — goals for ourselves, goals for our teams, and goals for our products. Goals are important — they set the North Star for us to know where we’re going, why we’re going there, and how we know whether or not we’ll be successful when we get there. Properly-formulated goals are an essential component of being a successful Product Manager. But how many of us think about non-goals? Those things that we are intentionally choosing not to do in a given project, the things we don’t expect to change due to our efforts, or the subject matter areas that (for one reason or another) we don’t want to address at this time, with this team, or with this project. Non-Goals are just as important as actual goals, and here are a few reasons to keep them in mind in your next kickoff session…
So, another year is starting up, and we’re just now starting to unpack ourselves from the holiday break that so many of us take time to enjoy with our families and friends. The best thing about a new year is that the future really is a blank slate, 365 days to make of them what we will. Sure, there’s carry over from last year, but there’s far more to look forward to than to look back on. It’s the perfect time to stop for a moment and take stock of what happened last year, what you want to do this year, and how you’re going to make 2018 more successful than 2017!
There’s a well-known theory in psychology known as Maslow’s Hierarchy of Needs, named after its creator Abraham Maslow. The concept behind this theory is that as human beings there are certain needs and interests that we seek to fulfill in a predictable priority — from physiological needs for food, water, and sleep up to social needs of belonging to a group, all the way to becoming independent, self-actualized creatures — the “best that we can be.” It’s a very interesting concept, and one that immediately came to mind in a recent Twitter discussion that I had with a fellow Product Manager named Gasca. Gasca proposed that the “intersection of business, development, and design” wasn’t really sufficient to describe what makes a Product Manager excel, and added a circular diagram to the discussion which immediately prompted me to think of the whole idea more in terms of Maslow’s Hierarchy — just what is it that makes a good Product Manager better, and how can we structure our approach to building skills and refining talent to “level up” our co-workers and peers to make the me most self-actualized Product Managers we can? I don’t pretend to have the full answer, but here are some thoughts, using Maslow’s Hierarchy as a model…
As Product Managers, we’re often deeply and intimately involved in the processes that our companies use in their everyday business. Issue tracking systems, customer feedback systems, email and IM systems — there’s a neverending list of tools that we use on a daily basis to further our own (and others’) professional productivity. Having such a laser focus on the things that we do at work sometimes means that we forget that some of these very same tools (or tools like them) can be used to help ourselves on a daily basis in our personal lives. As I’ve taken on this blog, and written paid posts for other companies, I’ve come to value several tools for both professional and personal productivity that I thought it would be fun to share.