As a Product Manager, it’s in our bones to always do the best job possible, to deliver the best product possible, and to satisfy the most customers possible. But what if I told you that by always succeeding, we’re actually hampering ourselves? While it might feel good to hit a home run every time you step up to the plate, you’re probably not playing in the right league. It can be easy to fall into a pattern of complacency, of certainty, of feeling invincible because you never miss a swing — but the simple fact is that if you’re never wrong, you’re playing it too safe and you’re limiting yourself to only what you know that you can accomplish. It takes bravery to step outside our comfort zones, to stretch ourselves and test our boundaries, and to try new things that aren’t guaranteed to be winners. In fact, failure is essential to growth not only as a Product Manager but as a person in general — for it is only in failure that we learn from our mistakes and can adjust to ensure that the next stretch, the next test of our abilities, passes with flying colors. If you never fail, you never grow…
It’s far too common in the world of Product Management for us to wind up being narrowly focused on the actual product development cycle – define, build, measure, repeat. But there’s far more to building, launching, and maintaining a successful product than just what goes on between Product Management and Development. The best and most successful Product Managers try to look at the “whole product” and not just one small (though essential) part like the development process. To get the whole picture, we need our eyes, ears, and fingers on the pulse of all the activities that go on around the product — development, sure, but also marketing, sales, support, implementation, services, and anything else that might be considered “product-adjacent”.
I’m often asked by in both formal and informal discussions whether I think that Product Managers are stuck in whatever industry they start in, and if not how to break into a new one. And through all the years of having these discussions I’ve determined that the vast majority of the skills that make someone a great Product Manager are entirely portable between companies, products, and industries. You can learn a new product pretty easily, assuming that you have an organization with a good onboarding process. You can learn the market pretty quickly, assuming that the company has some internal experts already there to learn from. And you can learn the politics of the organization by just paying a small iota of attention in your first 30-60 days in the organization. None of those things are directly determinative of success as a Product Manager — what is determinative is the soft skills that you bring along with you, your approaches to problem solving and consensus-building. To that end, here are three key skills that any Product Manager should leverage no matter where they are and no matter where they want to go.
This post comes courtesy of a direct request from one of my supporters over at Patreon, who asked me if I could give them a 10,000 foot-level overview of the Product Lifecycle from ideation to delivery. While nothing here should be terribly earth-shattering or world-changing, I think it’s important for us as Product Managers to stop on occasion and think about how things should work for us from the point of an idea to the days supporting a thriving product. So here’s my personal take on the subject — as always, if you have thoughts or comments, feel free to drop them here or hit me up on Twitter!
As an active member of the Seattle community of Product Managers, I’ve been fortunate enough to find many opportunities to engage with fellow Product Managers as well as those looking to make a break into the role. Between my work with General Assembly as a part-time instructor, my volunteer efforts as a board member of our local Pacific Northwest Product Management Community, or my presentations at ProductCamp every year, I enjoy sharing my knowledge and experience with those who seek different perspectives on old problems or just want to hear a good old war story. The fact is, we all have something to impart on those around us, and we should take any opportunity we can to share with those around us.
I’m excited to kick off the new year with a new installment of my ongoing “10 Questions” series, surveying leaders in the Product Management world for their thoughts on the fundamentals of Product Management as well as questions related to their specific areas of expertise. For this January’s article, I reached out to Teresa Torres who is an amazing product discovery coach working out of Portland, Oregon — just a few hours south of me. She’s also the primary author of an amazing product blog at ProductTalk.org. I’ll let Teresa introduce herself to you in her own words:
Teresa is a product discovery coach who helps teams gain valuable insights from their customer interviews, run effective product experiments, and drive product outcomes that create value for their customers and their businesses. She teaches teams how to connect the dots between their research activities and their product decisions, inspiring confidence that they are on the right track. Recent clients include Allstate, Capital One, The Guardian, and Snagajob.
Before becoming a coach, Teresa spent the majority of her career leading product and design teams at early-stage internet companies. Most recently, Teresa was VP of Products at AfterCollege, an Internet startup that helps college students find their first job. She was CEO of Affinity Circles, an online community provider for university alumni associations and a social recruiting service used by Fortune 500 companies. She also held product and design roles at Become.com and HighWire Press.
Teresa has a BS in Symbolic Systems from Stanford University and an MS in Learning and Organizational Change from Northwestern University.
And, without further ado, Teresa’s 10 Questions:
So, another year is starting up, and we’re just now starting to unpack ourselves from the holiday break that so many of us take time to enjoy with our families and friends. The best thing about a new year is that the future really is a blank slate, 365 days to make of them what we will. Sure, there’s carry over from last year, but there’s far more to look forward to than to look back on. It’s the perfect time to stop for a moment and take stock of what happened last year, what you want to do this year, and how you’re going to make 2018 more successful than 2017!