Everyone in tech has seen the word, repeated ad nauseum as the “silver bullet” for everything from go-to-market timing to quality to product discovery. But like many terms bandied about by those both within and on the periphery of Product Management, the term “iteration” often comes with connotations or meanings attached to it that aren’t really quite right — almost to the point where the word itself begins to lose its meaning and becomes a “cargo cult” phrase without any real “there” there. In this post, I want to explore what I think are five common myths about iteration that if busted will let us renew the meaning of the word and make it something worthwhile in our profession.