This is the first in a (hopefully) continuing series of interviews with leaders in the Product Management community, hosted right here by the Clever PM. The idea is to have five static questions about Product Management in general, and five questions that are specific to the current participant’s areas of focus. For the very first installment, I called on my good friend Lewis Lin, one of the most knowledgeable resources around in the arena of interviewing for Product Management roles, and the Amazon.com bestselling author of Decode & Conquer: Answers to Product Management Interviews and his new book titled Secrets of the Product Manager Interview.
One of the primary things that Product Managers are constantly working on is change — changing the way people view our customers, changing the way our customers view our product, changing the culture of our company to be more agile, changing peoples’ minds about what’s important and what’s not…the list goes on and on. And, not surprisingly, nearly every Product Manager eventually comes to the realization that change is hard. I mean really, really hard. And sometimes it seems like even the smallest changes are the hardest to get people to commit to and deliver on a regular basis. So why is change so hard? Here are a few of the common reasons…
It’s been awhile since I’ve posted one of my “PM 101” articles, so I figured with 2017 just kicking off now is as good a time as ever! Past articles have focused on marketing, sales, and design teams, but this time I want to focus on service teams. These types of teams are your integration specialists, your technical sales people who come in after a deal has closed to help clients onboard, or even your own internal team that uses your product on behalf of your customers. No matter where exactly they sit in your organization, service teams can be a prime source of information and validation for any Product Manager.
We’re often told that Product Managers “lead through influence” — that we don’t generally have the direct authority to get things done, but rather do so through convincing others of the best option available from the myriad choices they have. The bad news is, that’s really damn hard. The good news is, we’re not alone — in any given organization there are many different teams and members who lead through influence rather than authority…and identifying who they are and how we can work together with them is an essential tool that every Product Manager needs to have in their back pocket in order to be successful. Here are some clues that we can look for to identify those fellow influencers so that we can work with them and not against them.
Never have I heard a better description of the challenge that faces Product Managers than a quote that I overheard at this year’s ProductCamp Seattle — “Humans are hard…” spoken by none other than my fellow General Assembly Product Management instructor Tricia Cervenan, as part of a panel discussion. Those simple words struck a chord with me, as it made me think about all of the different ways in which we as Product Managers attempt to understand, document, and predict human behavior. Every single day I can come up with some variation on the idea that “humans are hard” impacts us in some way. [Read more…]
I was working with a future mentee last week and we noticed a recurring theme to some of our discussions — that a large part of good Product Management results from limiting the number of choices that our teams and our executives have to choose from, so that they make decisions that reflect the actual priorities that should be driving our next moves. In most organizations, there is an almost unlimited number of ideas, concepts, directions, and motivations from which to choose — and trying to manage all of them at once is certain to drive any Product Manager insane in very short order. Rather, in order to ensure that we’re doing the right things at the right times, we need to be constantly limiting the possible permutations upon which we drive decisions so that we can be sure that we’re moving in the right direction while being open to new ideas and concepts!
A lot of Product Managers wind up rolling into the position with little to no preparation, training, or even a real understanding of the role, and it’s common for early struggles to really hamper a newly-minted Product Manager’s success. To avoid this, it’s important to approach your job and your career just like you would any other product — by creating a vision of an intended future, and an action plan to get there. Your future vision should be focused on establish a set of relationships based on trust and respect, having a solid bank of social capital, and making important decisions that are trusted because you are trusted by others in the organization. Here’s a good framework for success that I’ve used (and advised others to use) to establish and build a successful role in nearly any organization. If it seems like a long time, don’t worry — 90 days goes by so fast in a new Product Management role that your head will spin; accelerate the plan at your own risk and to your own needs…