It’s a sad but true fact that the vast majority of B2B apps out there have traditionally focused on basic functionality, satisfying RFP checklists, and convincing corporate buyers of the value that they offer over delighting and amazing the end users who acting really interact with the product in a daily basis. Unfortunately for the companies who have taken this tack in the past, the world of corporate technology is rapidly changing, with increasing focus on BYOD, and with the increasing exposure of end users to the world of apps on their phones and tablets, the world of corporate technology is undergoing a massive paradigm shift. Expectations are higher, and the bar had been raised with regard to what users will accept when it comes to their daily work experiences.