There are a great many different corporate cultures to be found in the world, but one consistency among far too many of them is decision-making processes that rely more on gut-level instinct and whomever yells the loudest rather than on hard data. For some companies, this has served the CEO well — a small, nimble startup can’t always waste time doing detailed validation or data-gathering in a “stop moving forward and you’ll die” environment. In other companies, it’s become the de facto standard due to strong personalities who may prefer authoritarian leadership styles over more democratic and empowering styles. Regardless of the reason, though — companies like this eventually wind up struggling because they make the wrong choice one time too many, based on the leaderships “market instinct”. And it’s our job as Product Managers to shepherd these companies into a more modern-day, data- and hypothesis-driven approach. Here are three major reasons why data-driven management is far more effective than management by gut or personality.
It's time for the next installment of my ongoing series of "Ten Questions" for thought-leaders and colleagues from the Product Management world! This month I've reached out to Paul Jackson, a longtime Product Manager from the UK who showed up on my … [Continue reading]
There's always a fine balance to be found between making sure that your product is as buttoned-up as possible when it ships and the small (sometimes large) sacrifices that we have to ask our technical teams to make in order to just get the damn thing … [Continue reading]
One of the more common challenges that growing companies face is balancing the needs and goals of the company with the needs and goals of its employees. And, unfortunately, all too often decisions are made with a business perspective that don't take … [Continue reading]
I've talked before about the dangers of a "cargo cult" mentality when it comes to Agile practices, but in this instance I'm going to take a Devil's Advocate position, at least it will appear that way. All too often, people and companies start their … [Continue reading]
For the second installment of my "10 Questions With..." I reached out to one of my mentors in the PM/Consulting space, Rich Mironov. I met Rich many years ago at ProductCamp Seattle, where he was giving a presentation about the struggles and … [Continue reading]
Everyone in tech has seen the word, repeated ad nauseum as the "silver bullet" for everything from go-to-market timing to quality to product discovery. But like many terms bandied about by those both within and on the periphery of Product … [Continue reading]