It’s amazing to me how often I talk with someone about a project they’re working on, and when asked “what’s your budget on this” they just look at me with a blank look. Let’s be real for a minute — everything we do in product design, development, and management has limits. We have limited resources. We have limited time. We have limited energy. But all too often we just assume that everything that we’re doing requires 100% of our effort, 100% of the time. But that’s simply not true. Some things are more important than others. Some things require more time and effort and energy than others. Some things that we do can slip through with a smaller amount of our attention than others. We instinctively do this, but we rarely actually plan it — and that’s to our detriment and to the detriment of our stakeholders. Laying out a clear understanding of the amount of effort that you’re expecting to spend on any given project or component can be an essential tool in any Product Manager’s belt.
One of the most important parts of being a Product Manager is making sure that your stakeholders and developers understand not only what you're trying to do, but the surrounding circumstances in which you're trying to do it. Often, this is a matter … [Continue reading]
We've all been there -- that sudden call from one of your Sales team with a customer "on the hook" but they only need this one more thing to close the deal. Or maybe it's an escalated issue from your biggest customer that lands in your mailbox with … [Continue reading]
One of the most common questions I encounter in my work as The Clever PM is a simple one -- "How do I become a Product Manager?" And, while the specifics depend greatly on the individual person, where they're at in their careers, and what companies … [Continue reading]
Product Management is a hot role in the current market, partly because there are companies realizing the importance of the role, and partly because everyone seems to think that they can do the job. Without opining on either of those driving forces, … [Continue reading]
Due to the unique role that Product Managers play in most organizations, we're often capable of being the strongest influences on the overall culture of the product development organization and of the company in general. And while there are many … [Continue reading]
It's far too common in the world of Product Management for us to wind up being narrowly focused on the actual product development cycle - define, build, measure, repeat. But there's far more to building, launching, and maintaining a successful … [Continue reading]